Food giant Heinz UK has responded to the need of Coeliacs and other gluten-free-seeking consumers by partnering with our UK office to create branding and packaging for their new Deliciously Gluten-free pasta and sauces product line. It's one of the first A-list FMCG brands to venture into this category in the UK market.

How do you make your packaging stand out? Recently, our Executive Creative Director Ben Steele and VP of Design Michael Connors sat down with Advertising Age to share with them our thoughts on current packaging trends.

Feature article in Packaging World magazine spotlighting Hornall Anderson's new global brand and packaging for Doritos recently launched worldwide.

Feature article on Hornall Anderson's new logo and packaging refresh for PepsiCo's Doritos, created as as global harmonization across the brand.

Feature article on Hornall Anderson's new logo and packaging refresh for PepsiCo's Doritos, created as as global harmonization across the brand.

Feature article on Hornall Anderson's new logo and packaging refresh for PepsiCo's Doritos, created as as global harmonization across the brand.

Trade publication "Package Design" Magazine conducted an interview with Hornall Anderson and the Craft Brew Alliance client for an article featuring the Omission beer packaging design.

Hornall Anderson's CEO/Co-founder Jack Anderson has been inducted into the "MARKETING Immortals" club that honors those who have contributed so much to the fields of design, advertising, media, film, etc. in the local creative industry. Besides “immortalizing” the work of these individuals, the Immortals website also is intended to inform current practitioners of the legacies upon which their work is founded and to have significant educational and historical value.

This commentary is an insightful overview of Hornall Anderson's foundation and how it's grown to the success it is today.  

Hornall Anderson's Executive Creative Director, Ben Steele, is spotlighted in the January online and print edition of Graphic Design USA magazine.

Tostitos, a leading brand from PepsiCo's Frito-Lay division and the brand known for making any time party time, recently partnered with global branding and design firm Hornall Anderson to launch their line of Tostitos Cantina, a new innovation that brings the authentic Mexican restaurant experience to consumers at home.

Tostitos, a leading brand from PepsiCo’s Frito-Lay division and the brand known for making any time party time, recently partnered with global branding and design firm Hornall Anderson to launch their line of Tostitos Cantina, a new innovation that brings the authentic Mexican restaurant experience to consumers at home.

In addition to the new Cantina line, Hornall Anderson also worked with Tostitos to revamp their identity and entire core line of chips and dips to help further emphasize Tostitos as a “party-centric” brand.

"It’s that time of year — armchair quarterbacks across the country are grabbing a beer and rooting on their favorite football teams. But with Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten."

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades, and you can too. This article highlights  some best practices for staying above the holiday fray and showing consumers a new side of your brand.

It's that time of year - armchair quarterbacks across the country are grabbing a beer and rooting on their favorite football teams. But with Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions

To address this problem, Craft Brew Alliance enlisted brand design firm Hornall Anderson to help them launch Omission this spring-the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients (including malted barley) specially crafted to remove gluten.

HP Sauce and brand design firm Hornall Anderson have teamed up with the non-profit organization “Movember” to increase consumer awareness about their annual moustache-growing charity event, benefiting the fight against prostate and testicular cancer.

The New York Times "People of Note Section" spotlight on Hornall Anderson's announcement of Rose Cameron (Head of Global Brand Strategy) and David Glaze (Vice President of Interactive) joining our team.

The variety and breadth of the beer market provides fertile ground for package design innovation, and the size of that market is set to grow. This market is also competitive with craft brewers and multinational brands all competing for the consumers’ attention. To get a better understanding of how these brands excite consumers about their products, Package Design magazine tapped the expertise of beer brand executives to share their thoughts on the top beer-packaging trends and challenges.

The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare for the inevitable backlash against all this commercialised holiday cheer. Hornall Anderson shares its Top 10 Tips for designing memorable limited edition seasonal packaging that will resonate the most with consumers.

In Person feature article in the Puget Sound Business Journal on Jack Anderson regarding successful branding and brand innovation.

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate—great news for brand marketers. It’s also an opportunity to drive incredible sales performance. Here are our 10 top tips for designing holiday and limited edition packaging.

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate—great news for brand marketers. It’s also an opportunity to drive incredible sales performance. Here are our 10 top tips for designing holiday and limited edition packaging.

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades, and you can too. This article highlights  some best practices for staying above the holiday fray and showing consumers a new side of your brand.

Maria Sykes, Hornall Anderson's Director of Experience Strategy, discusses how to measure a successful visitor experiences in this "Travel Daily News International" feature story.

Article feature about how Quaker and Hornall Anderson creatively partnered on the new product line for Real Medleys single serve oatmeal.

After 14 years of baking all-natural dog treats, Blue Dog Bakery takes a major step in the evolution of the company and brand as it unveils fully refreshed packaging across its product line. The new packaging, produced by the award-winning design team at Hornall Anderson, gives Ruffy, the brand's lovable blue dog, a makeover and reveals a new modern look that perfectly reflects the treats inside, which have become favorites for dogs across the country.

Article featuring the new B Line PULSE social app that surveys riders of the RapidRide line and visualizes their answers in an online and mobile public art experience.

Hornall Anderson UK Creative Director, Ali Whiteley, shares his insight and perspective about the surge in Britannia and Queen's Jubilee-related branding, noting Marmite's recent Ma'amite success.

The Garlic Jim's Gluten-free Frozen Pizza Packaging was featured in the Exhibit section of the Communication Arts May/June 2012 print issue.

This interview with Hornall Anderson's creative team and The Limited executives discusses how the new eloquii brand successfully engages a new customer base by united a plus-size line with a passion for fashion.

Marking its 110th anniversary this year, Marmite knows a little something about celebrating longevity and reverence. So in honor of the Queen’s Diamond Jubilee, Marmite partnered with our Hornall Anderson UK team to create the special limited-edition Ma’amite in observation of the royal occasion and as a hat tip to a rousing 60 years of Britishness.

Hornall Anderson's Chief Experience Officer, Jamie Monberg, discusses how “making room” for rapid experimentation will be vital to the success of tomorrow’s creative agencies in .Net Magazine’s May print issue (also reposted on our web site).

There's a new face at your breakfast table! Feature story in the Wall Street Journal on our makeover of the Quaker Larry brand.

Full-page feature on "eloquii, by The Limited" — a new brand and product line that celebrates full-figured women.

Design publication Communication Arts features the "Garlic Jim's Packaging" project in their Exhibit section.

Hornall Anderson's VP of Strategy, Anne Connell, offers an insightful look at what went into positioning the newly launched eloquii, by The Limited brand, giving plus-size women a voice and great fashion.

Feature article about how Garlic Jim's gluten-free frozen pizza is using humor to woo health-conscious consumers.

Brand Packaging feature article highlighting the impressive ROI results of Garlic Jim's frozen pizza packaging redesign.

MediaPost News' feature interview with Hornall Anderson Creative Director, David Bates, and Garlic Jim's CMO, Max Clough, discussing the success of Garlic Jim's recent frozen pizza packaging design launch and how it's influencing consumers on-shelf.

Design blog, Lovely Package, features Garlic Jim's new frozen pizza packaging design.

The Dieline design blog spotlights Garlic Jim's new packaging for one of the first gluten-free pizzas within mainstream retailers, and how this packaging initiates a conversation with potential consumers on-shelf.

The ranks of plus-size women are growing in the U.S., yet there are still few fashion marketers serving them. Now, they have one more. The Limited has launched Eloquii, a brand designed and marketed exclusively to plus-size women.

Worcestershire sauce brand Lea & Perrins is set to launch new packaging designs developed by Hornall Anderson UK.

Re-cap of CEO Jack Anderson's spotlight presentation at AIGA Baltimore's special event from last month. The re-cap is a great compilation of what Jack considers to be the secrets to a successful business and happier life.

Feature article on Hornall Anderson announcing that its United Kingdom partner agency, The Core, has become Hornall Anderson U.K.

Feature article in Design Week about how consultancy "The Core" is becoming Hornall Anderson UK, following a merger with the US-based design group, Hornall Anderson.

Jack Anderson is featured in Communication Arts' "Perspectives/Insights" section where he discusses how “great design” informs and persuades, the power and potency of teams, and always having three plates in the air.

This is a cover story featuring Redhook Brewery's recent packaging rebrand, and discussing how the shift in consumer buying habits is fueling package design innovations for craft beers.

As part of this fall’s inaugural Seattle Design Festival, AIGA Seattle invited 25 of our city’s design firms to participate in Design Marks—a trail of 8-foot tall location markers where viewers can experience how the design of Seattle’s urban landmarks has influenced the city’s culture, and how that culture has, in turn, influenced design.  29-year-old Seattle-based branding and design firm, Hornall Anderson, was honored to participate in this historic event by paying homage to Seattle’s 619 Arts Building on Western Ave.

Article discusses how Redhook Brewery gets back to basics with updated packaging that brings the fun back to everyday beer drinking while making improvements to a bottling line that's all about quality.

Ashley discusses the critical importance of how dynamic consumer experiences are no longer the wave of the future — the future is here.

A creative spotlight on the newly rebranded Redhook packaging.

Feature story on the dramatic rebrand of Redhook's packging line.

Article about how Frito-Lay is remaking its portfolio for today’s consumer.

An in-depth look into Redhook's successful return to its roots for a dramatic rebrand.

In celebration of Earth Day, Hornall Anderson wanted to provide our clients and the public a peek into how the advancements in technology and design can intersect to help make the world “Greener” through booty-shaking. Yes, dancing. We were fortunate to wrangle in the UW dance troop, Femme Fatale, long enough for King5 to come down to our HAX Lab to capture all of us for the evening news.

This article discusses the proposition that innovation is about problem solving, understanding how to ask the right questions, and seeing patterns before facts.

Jamie Monberg shares why a brand's audience needs to experience your message.

Jamie Monberg discusses why big companies hire small firms.

Feature on the new Microsoft Office 2010 Packaging design.

Feature article on the unveiling of New York's Empire State Building multimedia display that incorporates QR codes to let visitors engage with the exhibit after leaving the physical space.

Jamie Monberg answers Forbes.com's discussion of the week topic: How can businesses engage interactively with their customers in a way that will cement brand affinity and drive behavior, such as changing how a brand is experienced, shifting existing customer perceptions, or engaging new audiences?

The Mammoth "Unbound" Posters are spotlighted as a simple, yet impactful use of design typography.

In the design industry, “interactive” is often a misnomer for “digital” and/or “Web.” Jamie Monberg of Seattle's Hornall Anderson explains how customers truly can be part of the brand.

This was the third in a series of collected thoughts by various small firms across the country. Guests: Tim Brunelle of Hello Viking, Minneapolis; Tripp Westbrook of Firehouse, Dallas; Jonathan Schoenberg of TDA, Denver; and Jack Anderson of Hornall Anderson, Seattle.

A spotlight on the branded environment work we did for the Madison Square Garden's Transformational Center.

Pabst Blue Ribbon has made a comeback during the downturn, becoming the
cheap beer of choice among hipsters.

Bricks-and-mortar shops struggle to win customers back from virtual ones

A look at whether or not a boss should get involved with investment advice to his/her employees.

A feature on our interactive Skydeck Chicago Experience

Jack Anderson, CEO of design consultancy Hornall Anderson, talks about working with big names like Starbucks and Microso

Bejing wants to produce a new wave of designers who can help China move beyond a manufacturing economy. A look at design programs offered in schools.

Spotlight on the importance of creating a compelling, immesive store experience.

Spotlight article on how Frito-Lay turned key research findings into smart packaging and retail strategies.

Video interview of Jack Anderson (starting at 2:12 in clip) discussing what entrepreneurs need to first know before starting a successful business.

As the saying goes, when the going gets tough, the tough get going. But where, you might ask? In several cases, the answer lies in those under-utilized areas of the floor often outfitted with discounted merchandise that shoppers must pass through on their way to the "real" shopping destination. Call it Proprietary Pop-up. Traditionally found in specialty stores, these themed displays will soon be popping up in mass merchandisers.

Hornall Anderson CEO Jack Anderson was interviewed by Will Sherwood, CEO of The Sherwood Group to discuss his insights, observations and advice on creating and growing a successful business.

Why designing for the fairer sex means better gadgets for all.

Advice for a healthy brand engagement in the digital age.

A surprising shopping experience is becoming mainstream.

The unassuming northwest port has become an ad and design mecca. Danny Edwards finds out why so many creative types now call it home.