www.hornallanderson.com/press/articles

Hot off the press

- Wall Street Journal

"Cool Again, Britannia Invades the Home" (Marmite project feature)

Hornall Anderson UK Creative Director, Ali Whiteley, shares his insight and perspective about the surge in Britannia and Queen's Jubilee-related branding, noting Marmite's recent Ma'amite success.

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- Communication Arts

"Exhibit Section" (Garlic Jim's project feature)

The Garlic Jim's Gluten-free Frozen Pizza Packaging was featured in the Exhibit section of the Communication Arts May/June 2012 print issue.

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- Stores Magazine

"Beyond Limits" (eloquii by The Limited project feature)

This interview with Hornall Anderson's creative team and The Limited executives discusses how the new eloquii brand successfully engages a new customer base by united a plus-size line with a passion for fashion.

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- Brandchannel

"Marmite Spreads the Love for the Queen's Diamond Jubilee" (project feature)

Marking its 110th anniversary this year, Marmite knows a little something about celebrating longevity and reverence. So in honor of the Queen’s Diamond Jubilee, Marmite partnered with our Hornall Anderson UK team to create the special limited-edition Ma’amite in observation of the royal occasion and as a hat tip to a rousing 60 years of Britishness.

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- .Net Magazine

"Room for Innovation" (Hornall Anderson feature)

Hornall Anderson's Chief Experience Officer, Jamie Monberg, discusses how “making room” for rapid experimentation will be vital to the success of tomorrow’s creative agencies in .Net Magazine’s May print issue (also reposted on our web site).

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- Wall Street Journal

"Larry, Quaker of Oatmeal Fame Gets a Makeover" (project feature)

There's a new face at your breakfast table! Feature story in the Wall Street Journal on our makeover of the Quaker Larry brand.

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- Graphic Design USA Magazine

"A Brand That Fits" (eloquii by The Limited project feature)

Full-page feature on "eloquii, by The Limited" — a new brand and product line that celebrates full-figured women.

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- Communication Arts

"Garlic Jim's Gluten-free Pizza Packaging" (project feature)

Design publication Communication Arts features the "Garlic Jim's Packaging" project in their Exhibit section.

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- MediaPost News / Marketing Daily

"Q&A: The Limited Cozies Up To Plus-Size Women" (eloquii project feature)

Hornall Anderson's VP of Strategy, Anne Connell, offers an insightful look at what went into positioning the newly launched eloquii, by The Limited brand, giving plus-size women a voice and great fashion.

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- Package Design Magazine

"Delicious Wit" (Garlic Jim's project feature)

Feature article about how Garlic Jim's gluten-free frozen pizza is using humor to woo health-conscious consumers.

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- Brand Packaging Magazine

"The ROI of a Package Redesign" (Garlic Jim's project feature)

Brand Packaging feature article highlighting the impressive ROI results of Garlic Jim's frozen pizza packaging redesign.

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- MediaPost News — Marketing Daily

"Retail Pizza Launch Celebrates Gluten-Free" (project feature)

MediaPost News' feature interview with Hornall Anderson Creative Director, David Bates, and Garlic Jim's CMO, Max Clough, discussing the success of Garlic Jim's recent frozen pizza packaging design launch and how it's influencing consumers on-shelf.

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- The Dieline

"Garlic Jim's Gluten-Free Frozen Pizza" (project feature)

The Dieline design blog spotlights Garlic Jim's new packaging for one of the first gluten-free pizzas within mainstream retailers, and how this packaging initiates a conversation with potential consumers on-shelf.

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- Advertising Age

"The Limited Wakes Up to Plus-Size Potential" (project feature)

The ranks of plus-size women are growing in the U.S., yet there are still few fashion marketers serving them. Now, they have one more. The Limited has launched Eloquii, a brand designed and marketed exclusively to plus-size women.

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- Design Week (UK)

"Hornall Anderson UK Repackages Lea & Perrins Sauce" (project feature)

Worcestershire sauce brand Lea & Perrins is set to launch new packaging designs developed by Hornall Anderson UK.

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- Brain Juice Blog

"Jack Anderson's Secrets to a Happier Life in Advertising" (blog feature)

Re-cap of CEO Jack Anderson's spotlight presentation at AIGA Baltimore's special event from last month. The re-cap is a great compilation of what Jack considers to be the secrets to a successful business and happier life.

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- Popsop London

"Hornall Anderson’s United Kingdom-based Partner Agency, The Core, Becomes Hornall Anderson U.K." (Hornall Anderson feature)

Feature article on Hornall Anderson announcing that its United Kingdom partner agency, The Core, has become Hornall Anderson U.K.

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- Design Week (UK)

"The Core Becomes Hornall Anderson UK" (Hornall Anderson feature)

Feature article in Design Week about how consultancy "The Core" is becoming Hornall Anderson UK, following a merger with the US-based design group, Hornall Anderson.

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- Communication Arts Magazine

"Passion & Absolute Commitment" (CEO Jack Anderson feature)

Jack Anderson is featured in Communication Arts' "Perspectives/Insights" section where he discusses how “great design” informs and persuades, the power and potency of teams, and always having three plates in the air.

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- Package Design Magazine

"Change is Brewing" (Redhook Brewery feature)

This is a cover story featuring Redhook Brewery's recent packaging rebrand, and discussing how the shift in consumer buying habits is fueling package design innovations for craft beers.

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- Seattle-PI Pioneer Square Blog

"Hornall Anderson Pays Homage to the 619 Arts Building" (project feature)

As part of this fall’s inaugural Seattle Design Festival, AIGA Seattle invited 25 of our city’s design firms to participate in Design Marks—a trail of 8-foot tall location markers where viewers can experience how the design of Seattle’s urban landmarks has influenced the city’s culture, and how that culture has, in turn, influenced design.  29-year-old Seattle-based branding and design firm, Hornall Anderson, was honored to participate in this historic event by paying homage to Seattle’s 619 Arts Building on Western Ave.

 

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- Packaging Digest Magazine

"New look hooks production improvements" (Patrick Rowell quoted)

Article discusses how Redhook Brewery gets back to basics with updated packaging that brings the fun back to everyday beer drinking while making improvements to a bottling line that's all about quality.

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- Retail Customer Experience

"Creating dynamic consumer experiences: Let the future begin" (Ashley Arhart byline article)

Ashley discusses the critical importance of how dynamic consumer experiences are no longer the wave of the future — the future is here.

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- Communication Arts Magazine

"Redhook Brewery Packaging" (project feature)

A creative spotlight on the newly rebranded Redhook packaging.

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- Portfolio.com

"A Cold, Hard Look at a Beer Brand" (Redhook Brewery feature)

Feature story on the dramatic rebrand of Redhook's packging line.

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- Brand Packaging Magazine

"Frito-Lay Goes Au Natural" (Michael Connors byline article)

Article about how Frito-Lay is remaking its portfolio for today’s consumer.

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- Fast Company (FastCo Design)

"To Lure a New Type of Consumer, Redhook Beer Rebrands Itself" (feature article)

An in-depth look into Redhook's successful return to its roots for a dramatic rebrand.

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"Shake the Sound" Event (KING-5/NBC coverage)

In celebration of Earth Day, Hornall Anderson wanted to provide our clients and the public a peek into how the advancements in technology and design can intersect to help make the world “Greener” through booty-shaking. Yes, dancing. We were fortunate to wrangle in the UW dance troop, Femme Fatale, long enough for King5 to come down to our HAX Lab to capture all of us for the evening news.

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- Bloomberg Businessweek

"How to Plan Innovation" (Laura Jakobsen byline article)

This article discusses the proposition that innovation is about problem solving, understanding how to ask the right questions, and seeing patterns before facts.

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- Fast Company (FastCo Design)

"Authenticity Is King Because Branding Bores Everyone" (Jamie Monberg byline article)

Jamie Monberg shares why a brand's audience needs to experience your message.

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- New York Daily News

"How Businesses Can Amp Up Their Holiday Sales" (Jamie Monberg quoted)

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- Fox Business News

"Getting Goliath to Hire David" (Jamie Monberg featured)

Jamie Monberg discusses why big companies hire small firms.

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- Wall Street Journal

"4G Image Scrambled as T-Mobile USA Enters The Mix" (Jamie Monberg quoted)

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- Package Design Magazine

Front Panel - Making it Work (Andrew Wicklund & Anne Connell byline article)

Feature on the new Microsoft Office 2010 Packaging design.

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- Mobile Marketer

"Empire State Building taps QR codes to activate multimedia exhibit" (feature article)

Feature article on the unveiling of New York's Empire State Building multimedia display that incorporates QR codes to let visitors engage with the exhibit after leaving the physical space.

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- Forbes.com

"CMO Discussion of the Week" (Jamie Monberg byline article)

Jamie Monberg answers Forbes.com's discussion of the week topic: How can businesses engage interactively with their customers in a way that will cement brand affinity and drive behavior, such as changing how a brand is experienced, shifting existing customer perceptions, or engaging new audiences?

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- Communication Arts Magazine

"Typographic Cheap Tricks" (David Bates & Javas Lehn quoted)

The Mammoth "Unbound" Posters are spotlighted as a simple, yet impactful use of design typography.

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- Portfolio.com

"Branding Without Borders" (Jamie Monberg byline article)

In the design industry, “interactive” is often a misnomer for “digital” and/or “Web.” Jamie Monberg of Seattle's Hornall Anderson explains how customers truly can be part of the brand.

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- Advertising Age

"Interviews With Small Agency Leaders: Part Three" (CEO Jack Anderson feature)

This was the third in a series of collected thoughts by various small firms across the country. Guests: Tim Brunelle of Hello Viking, Minneapolis; Tripp Westbrook of Firehouse, Dallas; Jonathan Schoenberg of TDA, Denver; and Jack Anderson of Hornall Anderson, Seattle.

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- Graphis

"Madison Square Garden: A slam dunk for Hornall Anderson" (project feature)

A spotlight on the branded environment work we did for the Madison Square Garden's Transformational Center.

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- Fortune Magazine

"Let's Hear It For Hipster Beer" (Jack Anderson quoted)

Pabst Blue Ribbon has made a comeback during the downturn, becoming the
cheap beer of choice among hipsters.

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- The Economist

"Retail vs. E-tail in America: Bleak Friday" (Jack Anderson quoted)

Bricks-and-mortar shops struggle to win customers back from virtual ones

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- Forbes

"Investment Advice for Employees: When should the boss get involved?" (CEO Jack Anderson feature)

A look at whether or not a boss should get involved with investment advice to his/her employees.

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- Communication Arts

"Skydeck Chicago Experience" (project feature)

A feature on our interactive Skydeck Chicago Experience

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- FOX Business News

"Landing Top Clients" (Jack Anderson video interview)

Jack Anderson, CEO of design consultancy Hornall Anderson, talks about working with big names like Starbucks and Microso

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- BusinessWeek

"China's New Focus On Design" (John Rousseau quoted)

Bejing wants to produce a new wave of designers who can help China move beyond a manufacturing economy. A look at design programs offered in schools.

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- RIS News

"Dimensional Media Experience" (Ashley Arhart byline article)

Spotlight on the importance of creating a compelling, immesive store experience.

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- Package Design Magazine

"Snacking in a Women's World" (Frito-Lay feature article)

Spotlight article on how Frito-Lay turned key research findings into smart packaging and retail strategies.

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- WSJ.com

"Entrepreneuers on Small Business" (Jack Anderson video interview)

Video interview of Jack Anderson (starting at 2:12 in clip) discussing what entrepreneurs need to first know before starting a successful business.

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- Integrated Solutions for Retailers

"Reinventing the Floor Plan to Boost Customer Loyalty" (Ashley Arhart byline article)

As the saying goes, when the going gets tough, the tough get going. But where, you might ask? In several cases, the answer lies in those under-utilized areas of the floor often outfitted with discounted merchandise that shoppers must pass through on their way to the "real" shopping destination. Call it Proprietary Pop-up. Traditionally found in specialty stores, these themed displays will soon be popping up in mass merchandisers.

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"Success Secrets of the Graphic Design Superstars" (Jack Anderson byline article)

Hornall Anderson CEO Jack Anderson was interviewed by Will Sherwood, CEO of The Sherwood Group to discuss his insights, observations and advice on creating and growing a successful business.

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- Lap Top Magazine

"Women Rule" (Laura Jakobsen quoted)

Why designing for the fairer sex means better gadgets for all.

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- Adweek Magazine

"If You Love It, Let It Go" (Jamie Monberg byline article)

Advice for a healthy brand engagement in the digital age.

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- The Economist

"Gone tomorrow: The spread of pop-up retailing" (Jack Anderson quoted)

A surprising shopping experience is becoming mainstream.

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- Shots Magazine (UK publication)

"Shots on Seattle Design" (CEO Jack Anderson feature)

The unassuming northwest port has become an ad and design mecca. Danny Edwards finds out why so many creative types now call it home.

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Press Contacts

Angela Gamba, Public Relations Director

206.826.2308

Christina Arbini, Public Relations Manager

206.826.2329

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