As part of this fall’s inaugural Seattle Design Festival, AIGA Seattle invited 25 of our city’s design firms to participate in Design Marks—a trail of 8-foot tall location markers where viewers can experience how the design of Seattle’s urban landmarks has influenced the city’s culture, and how that culture has, in turn, influenced design. 29-year-old Seattle-based branding and design firm, Hornall Anderson, was honored to participate in this historic event by paying homage to Seattle’s 619 Arts Building on Western Ave.
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This was the third in a series of collected thoughts by various small firms across the country. Guests: Tim Brunelle of Hello Viking, Minneapolis; Tripp Westbrook of Firehouse, Dallas; Jonathan Schoenberg of TDA, Denver; and Jack Anderson of Hornall Anderson, Seattle.
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As the saying goes, when the going gets tough, the tough get going. But where, you might ask? In several cases, the answer lies in those under-utilized areas of the floor often outfitted with discounted merchandise that shoppers must pass through on their way to the "real" shopping destination. Call it Proprietary Pop-up. Traditionally found in specialty stores, these themed displays will soon be popping up in mass merchandisers.
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