A Cold, Hard Look at a Beer Brand

POSTED BY on Jun 10, 2011

It's Friday... Beer Friday to be exact! And what better way to celebrate the end of the week than with more great coverage of our work on the Redhook rebrand?

Portfolio.com recently interviewed Hornall Anderson strategist Patrick Rowell about the thinking and approach that went into the rebrand. So, as you grab for a cold one this afternoon and kick up your feet to decompress from the long week, be sure to check out the article!

Christina Arbini is the Public Relations Supervisor at Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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