A Fresh Look for La Brea Bakery

POSTED BY Christina Arbini on Mar 27, 2014

We recently had the opportunity to sit down with reporter Sarah Nassauer of the Wall St. Journal (who two years ago did a feature on our Quaker rebrand) to talk about our latest partnership with La Brea Bakery. Sarah’s known for taking an interesting spin on what’s happening in grocery and retail, and we thought our work for La Brea Bakery and how we’ve helped the brand go from being “invisible” to “visible,” especially in the bakery section at grocery, might be of interest.

With their 25-year anniversary in 2014, La Brea Bakery -- the country’s leading producer of artisan breads for restaurants and grocery-- partnered with us to help transform the bakery’s brand. Why the need for change after a quarter century? There was recognition that the extraordinary love and affinity towards the craftsmanship behind La Brea Bakery bread, a key hallmark of the brand, was not being clearly articulated on pack or in the overall brand expression.

The result is a new brand identity, redesigned packaging both in grocery and at retail, and the new “look and feel” of their flagship café in Los Angeles that reopened earlier this year. Every element of the brand was designed around the people of La Brea -- the love and art of making bread and the joy that comes in sharing that love.

“Our bread is a gift, one that brings people together for a moment to share and savor,” said John Yamin, CEO of La Brea Bakery. “Hornall Anderson did an incredible job of conveying the passion and commitment of our people and the artisan spirit of our breads in our new look and feel.”

Check out today’s Wall St. Journal article here or below.

WRITTEN BY Christina Arbini

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