This is about stripping out the bad things, not stripping off anything. You know this isn’t that kind of blog.
We had a great experience with Frito-Lay rolling out their All Natural line of chips (over 50% of their portfolio). We are excited about the great work the team did, and apparently we aren’t the only ones.
Brand Packaging Magazine recently asked me to write an article about our partnership with Frito-Lay and the strategy behind the new snacks. Check out the article here!