Before & After: La Brea Bakery

POSTED BY Christina Arbini on Apr 22, 2014

With their 25-year anniversary in 2014, La Brea Bakery – one of the country’s leading producers of artisan breads for restaurants and grocery – partnered with global brand design firm Hornall Anderson to help transform the bakery’s brand identity. Why the need for change after a quarter century? There was early recognition that the extraordinary love and affinity towards the craftsmanship behind La Brea Bakery bread, a key hallmark of the brand, was not being clearly articulated on pack or in the overall brand expression.

Design blog, The Dieline, featured the La Brea Bakery brand refresh project on April 22, 2014.

WRITTEN BY Christina Arbini

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