Before & After: Tostitos

POSTED BY Christina Arbini on Jan 15, 2013

Tostitos, a leading brand from PepsiCo’s Frito-Lay division and the brand known for making any time party time, recently partnered with global branding and design firm Hornall Anderson to launch their line of Tostitos Cantina, a new innovation that brings the authentic Mexican restaurant experience to consumers at home.

In addition to the new Cantina line, Hornall Anderson also worked with Tostitos to revamp their identity and entire core line of chips and dips to help further emphasize Tostitos as a “party-centric” brand.

WRITTEN BY Christina Arbini

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