Bruce Mau's Incomplete Manifesto for Growth

POSTED BY Oliver Hutton on Jan 6, 2011

Personally, I'm not one to get fired up about the promise of the New Year. I believe people should be constantly meditating on their professional and personal lives. An arbitrary spot around the sun's rotation should not be the only time for deep thinking and personal reflection. Regardless, many people love those inspiring things they read around this time of year because after all, this year is going to be different somehow. That's why for the next couple months I'm going be posting something weekly from Bruce Mau that I find inspiring. Think of it as a constant reminder or gentle nudge to always have your eyes on the prize.

Bruce Mau's Incomplete Manifesto for Growth is, appropriately, a work in progress. Delicious morsels of wisdom that are often forgotten, but valuable nonetheless. Enjoy the first week's installment of points 1–5. If you're an overachiever, or excited about what you read, feel free skip ahead and spoil the coming weeks here. http://tinyurl.com/345my23

1. Allow events to change you.

You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good.

Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

3. Process is more important than outcome.

When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

4. Love your experiments (as you would an ugly child).

Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

5. Go deep.

The deeper you go the more likely you will discover something of value.

WRITTEN BY Oliver Hutton

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