Change is Brewing

POSTED BY Christina Arbini on Oct 18, 2011

When Package Design Magazine approached Hornall Anderson, it was with the question of how the shift in consumer buying habits is fueling package design innovations for craft beers. Our recent packaging rebrand for Redhook Brewery was one of three brands included in the October issue's cover story, serving as an example of some of the newest innovations in the craft beer category. 

Hornall Anderson strategist, Patrick Rowell, discusses the importance of brand expression in an industry where there are so many choices. Check out the full article here to read more.

WRITTEN BY Christina Arbini

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