CMO Discussion of the Week

POSTED BY on May 17, 2010

Jamie Monberg answers Forbes.com's discussion of the week topic: How can businesses engage interactively with their customers in a way that will cement brand affinity and drive behavior, such as changing how a brand is experienced, shifting existing customer perceptions, or engaging new audiences?

Christina Arbini is the Public Relations Supervisor at Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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