www.hornallanderson.com/blog/cmo-discussion-of-the-week

CMO Discussion of the Week

POSTED BY Christina Arbini on May 17, 2010

Jamie Monberg answers Forbes.com's discussion of the week topic: How can businesses engage interactively with their customers in a way that will cement brand affinity and drive behavior, such as changing how a brand is experienced, shifting existing customer perceptions, or engaging new audiences?

WRITTEN BY Christina Arbini

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