www.hornallanderson.com/blog/cokes-switcheroo

Coke’s switcheroo

POSTED BY Mark Popich on Dec 2, 2011

Coca-Cola is pulling it's "disruptive" campaign featuring holiday-themed white cans earlier than planned, and switching back to a red-based design. The campaign appears to have been disruptive in an unintended way, with many people picking up these white cans thinking they were Diet Coke.

Just goes to show you, once you've done the hard work (and succeeded) of teaching people that a color represents a particular product, you mess with that at your peril. 

Full WSJ article on this here


WRITTEN BY Mark Popich

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