Ben Steele, Creative Director and copy-writer extraordinaire, gave a compelling talk during Green Banana lunch today. He spoke of the power of saying "No" and searching for the true essence of what we want to achieve for our clients.
Naturally, His presentation led to some healthy discussion about our own internal process and how we can better integrate the multidisciplinary skill sets of our team. This reminded me about a recent essay by Strategist Devin Liddell, of Teague (local industrial design consultancy) titled, "Why Concurrence is Awesome and Sequence is Sucky."
He brings up some interesting points and things we can apply to our own workings.
Take-aways (for me):
— be nimble
— fail early (and often)