Creating a dynamic experience at the Empire State Building

POSTED BY on Jul 30, 2010

This week, New York’s Empire State Building unveiled a multimedia exhibit in their Observatories’ Visitors’ Center aimed at educating the public about the building’s unprecedented energy efficient retrofit, which will decrease the building’s consumption of watts and BTUs by a staggering 40%.

We created a one-of–a-kind, narrative driven experience that blends digital media and museum-quality exhibits to communicate this monumental achievement to the iconic skyscraper’s millions of annual visitors, while inviting them to replicate the energy saving measures to reduce their own carbon footprint.

“This exhibit represents a truly seamless integration of analog and digital storytelling,” says Jamie Monberg, Chief Experience Officer at Hornall Anderson. “What began as highly technical content is presented in a way that is instantly digestible for a huge, international audience. An added mobile layering throughout the exhibit demonstrates how an environmental experience can have legs beyond the physical space.”

The exhibit is already seeing positive response from visitors and the media.

Check out a couple of the articles here and here.

Christina Arbini is the Public Relations Supervisor at Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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