Cupid In Seattle

POSTED BY Christina Arbini on Feb 11, 2011

Hornall Anderson has unveiled a new take on interaction this Valentine's Day!

Cupid is queuing up his arrows and taking aim at the lovelorn and hopeless romantics in an animated splash of color on the corner of 3rd and Cherry downtown Seattle through Valentine's Day.

The fa?ade of the Hornall Anderson Experience Lab (HAX) has been transformed into a 20-foot projection surface that introduces passersby to a down-on-his-luck Harry, who has found himself alone in the big city, longing for the Cupid's arrow. In his darkest moment when all is seemingly lost, he finds redemption is the most surprising of places.

Cupid In Seattle encourages visitor participation through an interactive touch screen that invites individuals to send their own heartfelt…or heart-burned messages. The website offers an alternative way to participate, follow the live Twitter hash tag (#cupidinseattle), or join in the fun by Tweeting your own messages. A mobile site is also accessible through a QR code found on the touchscreen or URL for remote access from buses, across the street, or wherever your heart takes you.

Come down and check it out…but beware of flying arrows!

WRITTEN BY Christina Arbini

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