Fast Company Spotlights Redhook Rebrand

POSTED BY Patrick Rowell on May 27, 2011

When was the last time you navigated the beer aisle of your favorite grocery store? No doubt you were met with a barrage of choices from mainstream to craft beer. The consumer experience is far from straightforward, but Hornall Anderson has helped simplify this experience with Redhook Brewery's newly launched rebrand. Our work even attracted the attention of Fast Company, who interviewed me about it earlier this week.

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WRITTEN BY Patrick Rowell

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