www.hornallanderson.com/blog/find-your-white-space

Find Your White Space

POSTED BY Nick Thiel on Jul 25, 2012

Adidas is the official sponsor of the 2012 London Olympics and the three stripes will likely own the airwaves for the next few weeks. In a preemptive strike Nike just launched campaign not focussing on Olympic athletes but all the other "regular" athletes in the world. Greatness happens everywhere, not just London. Find your greatness.

Nike YouTube Channel

WRITTEN BY Nick Thiel

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Nick

Aug 8, 2012 at 8:57am

The irony is that I'm seeing much more Nike than Adidas. I guess Adidas isn't spending much money in the US.

Drew

Aug 8, 2012 at 1:37am

I love this campaign. I've been walking by an LED billboard that rotates several of the ads from this Greatness campaign. They've made a pretty heavy push on the Tube as well. Thanks for sharing.