www.hornallanderson.com/blog/ha-featured-on-thedielinecom

HA Featured on TheDieline.com

POSTED BY on Jan 19, 2010

Two more of our projects were just featured today on TheDieline.com website!

Redhook "Tripel Belgian" beer packaging was designed to help reinforce the brand as a leader in the craft beer industry. The team focused on a design that speaks premium without being overly pretentious. The solution was an approach that reflects both handcrafted and a quality look & feel for this limited release.

Ms. Taken packaging was designed for a new product based on an age-old concept for single women, offering them a way to protect themselves against unwanted suitors in social situations. Start-up company, Reality Bling, engaged us to develop the strategy, naming, identity and packaging for Ms. Taken’s “diamond ring” – inconspicuously packaged in the hidden compartment of a keychain fob, which serves as a delivery device for easy access when needed.

Two very different packaging projects with one thing in common: great design.

WRITTEN BY
Christina Arbini is the Public Relations Supervisor at Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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