Highlight of the Month?

POSTED BY Claire Wright on Jul 10, 2012

One of the nice things about being a designer is seeing how consumers respond to your work. I was part of the team that recently worked on the rebrand of Lil-lets and it’s been lovely to see so many blogs singing the praises of the new look packaging. Even our competitors have been saying how much they love the design! But the real buzz comes from seeing real women respond to the design with such enthusiasm. Here are a few examples of what people have been saying about the design online:

“These are genuinely fabulous products, both in terms of their 'performance' and the thought andcare that has gone into the design of both the products, the immediate packaging of them and the storage packaging. I wish these had come out when I was younger because they would have saved me a hell of a lot of worry and embarrassment!” (Cat’s Little Obsessions)

“It's about time someone has tried to make the time of the month a little more pleasant, and I think Lil-Lets have done just that!” (Super Gorgeous)

“A lot of effort has gone into it, from the drawstring bags and tubs, to the actual products. These features ensure that your time of the month is a little more pleasant. ” (Affordable Treats)

We worked very closely with the client to create a design that could be proudly displayed in bathrooms throughout the land. And that’s exactly what’s been happening…

WRITTEN BY Claire Wright

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Jul 10, 2012 at 6:52am

I know I'm not the target audience(!) but that is lovely work.