Hornall Anderson designs The Gruffalo Feasting packs

POSTED BY Christina Arbini on Jul 27, 2015

Our UK team's fun and whimsical design for the newly launched Gruffalo feasting packaging was recently featured on Packaging News:

The brief was to design a pack that would both reassure parents whilst also excite children.

The range has been designed to be fun and to appeal to gate-keeping parents.

Hannah Dunnett, client service manager at Hornall Anderson, said the rich colour palette feels natural with a sophisticated yet playful font.

She added that as time-pressured parents need to be able to shop range rapidly and simply, the consistent banner device provides all the key information quickly and succinctly.

Wherever possible clear packaging allows parents to see the quality of the food inside.

“Each time you look at the pack you notice something new, from an owl peeking out from a tree, to a mouse cheerfully nibbling a nut,” she said. “Featuring endearing bespoke illustrations, the story telling packs are tactile and charming, and of course the adorable Gruffalo takes centre stage.”


A more in-depth explanation of the new design can be found on our project story here.

WRITTEN BY Christina Arbini

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