Innovation is a Behavior

POSTED BY Laura Jakobsen on Mar 15, 2011

The ability to be innovative isn’t some genetic gift you’re born with. We all have the necessary skills.

Find out what’s essential to crafting an innovative experience that preserves your brand equity in my Bloomberg Businessweek article, "How To Plan Innovation."

What are some other brands you believe have engaged in successful innovation?

WRITTEN BY Laura Jakobsen

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