My apartment literally wallpapered with ideas.
Starting with a bunch of words on Post-It's that sounded great in the heat of the session are ripe for second-guessing in the light of the next day, which isn’t a bad thing. I didn’t wake up with a sense of “what won,” but I knew what got people talking the most.
The “open” idea was a gift that kept giving.
As a mindset, open was the starting point of so many things, it appeared endless, as the word itself suggests. It started to feel like a philosophy, and one that could function on a lot of levels. Because it was one of the immediate ways, I described the inner-workings of HA from the get-go. It was not just familiar, but it felt intuitively right for what I wanted to bring to NYC, so I went for it.
Yes, yes, and yes.
The promising idea of “do it” evolved to “in it to: mean it, make it, own it, love it.” While it wasn’t the frontrunner, it answered the question of “what are we doing here in NYC?” and had a great optimistic spirit that is hard to deny. We had some great applications planned for it, even some that stayed within our atmosphere.