www.hornallanderson.com/blog/it-aint-pretty

It Ain't Pretty

POSTED BY Kathy Soranno on Nov 20, 2014

My apartment literally wallpapered with ideas.

Starting with a bunch of words on Post-It's that sounded great in the heat of the session are ripe for second-guessing in the light of the next day, which isn’t a bad thing. I didn’t wake up with a sense of “what won,” but I knew what got people talking the most.

The “open” idea was a gift that kept giving.

As a mindset, open was the starting point of so many things, it appeared endless, as the word itself suggests. It started to feel like a philosophy, and one that could function on a lot of levels. Because it was one of the immediate ways, I described the inner-workings of HA from the get-go. It was not just familiar, but it felt intuitively right for what I wanted to bring to NYC, so I went for it.

Yes, yes, and yes.

The promising idea of “do it” evolved to “in it to: mean it, make it, own it, love it.” While it wasn’t the frontrunner, it answered the question of “what are we doing here in NYC?” and had a great optimistic spirit that is hard to deny. We had some great applications planned for it, even some that stayed within our atmosphere.

WRITTEN BY Kathy Soranno

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