www.hornallanderson.com/blog/leaving-our-mark-on-2014

Leaving Our Mark On 2014

POSTED BY Angela Gamba on Jan 27, 2015

With 2014 behind us (how did that happen so fast?), our team has already hit the ground running in this new year. But before we get too far ahead, we’d like to celebrate a few of the brands we had the honor of working with this past year. From rebranding an iconic British classic, one of the country’s top cancer research centers, and America’s best-selling artisan bread, to creating completely new brands for a 125-year old local favorite or brand new start-up, we’ve enjoyed working on a broad range of products and services doing what we do best – uncovering a client’s true essence in resonating and meaningful ways.

Following is a selection of brands we helped reintroduce in 2014:

Rebrands

A Place for Mom: Giving seniors and their families an easier way to find senior care by believing in the power of uplifting lives.


Fred Hutch: Rebranding a leading force in the fight against cancer by spotlighting the link between their scientific research and the lives it changes. 


Colman’s: Modernizing a 200-year old iconic British classic, while retaining its all-important heritage.


La Brea Bakery: Celebrating the love and craftsmanship of America’s best-selling artisan bread while paying homage to its 25th anniversary.


OnlineShoes: Conveying heritage in an innovative, modern expression that encourages consumers to put “Your Best Foot Forward.” 


Seattle Art Museum: Creating a visually rich and compelling new brand that acts as a portal that connects art to life and unifies three distinct destinations under one holistic brand.

 

Following is a selection of new brands we helped bring to market in 2014:

New

Madison Reed: Empowering her to be “her best real self,” this new at-home personal hair color line provides access to healthy, natural products and a community of online advisors.

Bartell Drugs “Emerald & Spruce”: Celebrating 125 years in Seattle with a new private-label brand that evokes the landscape and spirit of the beloved Pacific Northwest.




ASDA George: Helping Britain’s leading mass retail grocery chain re-invent its home and leisure offering.

Lane Bryant “6th & Lane”: Introducing a new runway inspired apparel line that serves the “her-size” market in a bold and influential way.


Trammell Crow “929”: In the heart of Bellevue’s growing commercial real estate market, we’ve helped this new 19-story office tower express its first-to-market benefits to potential tenants.

Reliant Hydration: Communicating the advantages of charge-stabilized nanobubbles in a way that intelligently conveys this new recovery water’s health advantages.


WRITTEN BY Angela Gamba

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