No Ordinary Gondola

POSTED BY Andrew Wicklund on Dec 15, 2008

12 December 2008. A handful of Hornall team members (past and present) rallied north to Whistler Blackcomb to witness the launch of the PEAK 2 PEAK gondola. More than a monstrous feat of engineering, the record breaking gondola will enable guests to do more, see more, and experience more of the best damn mountain resort in the world.

Built upon a strong brand strategy and messaging platform, the team developed the identity, the gondola graphics, signage at the end of each terminal, new [industry busting] trail map, and new lift signage at the base of each mountain.

WRITTEN BY Andrew Wicklund

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