Omission Beer Addresses Celiac Disease

POSTED BY Christina Arbini on Dec 12, 2012

It's that time of year - armchair quarterbacks across the country are grabbing a beer and rooting on their favorite football teams. But with Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions

To address this problem, Craft Brew Alliance enlisted brand design firm Hornall Anderson to help them launch Omission this spring-the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients (including malted barley) specially crafted to remove gluten.

WRITTEN BY Christina Arbini

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