Pedigree Hits the Big Screen

POSTED BY on Jan 27, 2009

As the saying goes, “every dog has its day.” And our client, Pedigree?, is committed to making that happen. Thanks to the recently released movie, Hotel For Dogs, Pedigree? not only plays a cameo in the production – through the appearance of their packaging, redesigned by our firm – but is simultaneously demonstrating its dedication to helping dogs in need.

Partnering with DreamWorks LLC, Pedigree Brand is making a donation to the Pedigree Foundation for each full-priced ticket purchased. The Pedigree Foundation is a private organization dedicated to helping dogs in need find loving homes, by supporting the good work of shelters and breed rescue groups throughout the country.

See the movie. Help a dog.

Christina Arbini is the Public Relations Supervisor at Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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