Q&A: Beer Up

POSTED BY on Nov 16, 2012

The variety and breadth of the beer market provides fertile ground for package design innovation, and the size of that market is set to grow. This market is also competitive with craft brewers and multinational brands all competing for the consumers’ attention. To get a better understanding of how these brands excite consumers about their products, Package Design magazine tapped the expertise of beer brand executives to share their thoughts on the top beer-packaging trends and challenges.

Christina Arbini leads Public Relations for Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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