Great article this week from Advertising Age about our long-time friends and clients Redhook representing the leading edge the trend in the craft beer towards drinkable, everyday beers that are upscale alternatives to mainstream options. It’s an interesting dynamic, a backlash of sorts against the “extreme beers” that have fueled growth in the craft industry for many years now.
Redhook approached us last year to help them reclaim their roots and craft a strategic framework and packaging for their rebrand. The new packaging is a bold departure away from the trappings of the craft category to something simpler, everyday, and oh so right for a no-nonsense brand like Redhook.
Check it out here!