Smartfood Featured on The Dieline

POSTED BY on May 26, 2009

The packaging we created for Frito-Lay's new popcorn clusters product, Smartfood, was recently featured on the top packaging design website, The Dieline!

The Smartfood popcorn clusters are a new, better-for-you snack product from Frito-Lay. We designed the packaging to speak directly to what women want, emphasizing the power of “&” - indulgence & nutrition, taste & health, a lot of snack & fewer calories.

Christina Arbini is the Public Relations Supervisor at Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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Christina Arbini

Feb 11, 2013 at 11:09am

Really great to hear how much the Smartfood packaging design resonated with you, Rob! Thanks for letting us know!


Feb 9, 2013 at 12:11pm

Absolutely beautiful packaging, HA. I saw these in the store and had to snap a photo of it with my phone. It's been in my "Packaging Inspiration" folder for a long time. You guys did AMAZING work!