Once there was agreement from the global team around our launch strategy and communication priorities – who are we talking to and what do we want them to know about us – what we needed were some big launch ideas that had a definite and inspiring point of view. Lots of them, and fast. (This never happens to any of us, does it?)
Messaging matrices are fun!
These kind of charts may look boring and like they sap all the creativity out of creating, but finding a simple way to have all the information you need right in front of you not only sets you off down the right path, but later becomes an important tool for evaluating ideas. Try it; you’ll like it!