Tabloid Attraction. Newsworthy Pizza.

POSTED BY on Dec 13, 2011

Super excited to see our pizza package design show up so proudly in the grocery isle in the Pacific Northwest of Washington state. The Dieline has just presented it on their site today too.

The concept of "disruption" was used in the design to mock the bad tabloids that fight for your attention at newsstands with their outlandish, sensationalized headlines and bold type and imagery. Trashy tabloids always get noticed and usually get picked up for a closer read. They also cross the boundary of expected and delve into the outrageous.

Cheers to the design team on this.

Progress update on the relaunch:

Sales are strong and we are extending the design to a Dairy, Soy, Vegan option as well as updating the design a tiny bit on a reprint order to allow for more brand awareness of Garlic Jim's as well as the flavor varieties. A simple change really and it preserves the integrety of the design too.

I commend our clients for their trust in the test launch and the willingness to adapt and evolve in a real market setting. Speed to market is everything these days!


Add a comment


Christina A.

Jan 3, 2012 at 11:23am

And for a more in-depth interview on this great packaging project with David and Garlic Jim's CMO, Max Clough, check out this recent article: http://www.mediapost.com/publications/article/164655/retail-pizza-launch-celebrates-gluten-free.html

Dec 13, 2011 at 1:12pm

Nice job Ollie!!


Dec 13, 2011 at 12:22pm

Awesome client, indeed. They were a pleasure to work with and open to the possibilities of breaking convention. Dairy, Soy and Vegan will be a good challenge!