Tall Towers Unite in Seattle

POSTED BY on Oct 5, 2012

This week we had the privilege of participating in the World Federation of Great Towers (WFGT) 25th annual conference. From the Empire State Building in New York, to The Burj Khalifa in Dubai, to the Eiffel Tower in Paris, 29 landmark locations came together to examine their unique challenges, share their successes and brainstorm ways to improve their businesses. Hosted by our client the Space Needle, which is celebrating its own 50th anniversary, the 3-day conference was packed with actionable insights that transcended the differences in country or culture.

On Monday night, we hosted WFGT delegates in our Hornall Anderson Experience (HAX) Lab for an evening celebrating Washington wine, cuisine and technology. The night paired premier Washington wines and Pacific Northwest cuisine with playful, interactive experiences that delivered a wine tasting evening with an unexpected twist.

On Tuesday, our CEO Jack Anderson, VP of Interactive David Glaze, and Senior Creative Director Ashley Arhart were on site at the Space Needle to deliver a presentation about the future of tower technologies. They spoke of three macro trends whose relevance has been building steadily over the years, and which we predict will increasingly drive future destination experience design: 1) how technology is becoming “invisible”; 2) embracing the power of mobile; and 3) the significance of a compelling narrative that links pre-site, on-site and post-site experiences.

On Wednesday, I participated in the Vendor Expo, which included time with each of the tower delegates to showcase our capabilities and discuss the unique challenges each tower faces. With constituencies from all over the world, there were a dozen languages and dialects represented, but to my delight, impactful experiences that ignite our universal desire to play, learn and share surpassed any language barrier.

We couldn’t be more thankful for the opportunity to ideate with former and current clients, as well as hopefully gain a few new ones. If you are interested in learning more about the customized experiences we’ve created for some of the world’s greatest destinations, including the Empire State Building, Chicago’s Willis Tower, Sydney Opera House, Madison Square Garden and others, please contact me at e_crosier@hornallanderson.com.

Erin Crosier is Vice President of New Partnerships at Hornall Anderson. She can be reached at 206-826-2344 and e_crosier@hornallanderson.com

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Oct 9, 2012 at 4:46pm

HA is keeping some very impressive company! Nicely done!