The Bread Within

POSTED BY Christina Arbini on Feb 10, 2014

Established in 1989 in a single storefront on La Brea Avenue in Los Angeles, CA, with a bread yeast “starter” recipe by pastry chef Nancy Silverton, La Brea Bakery is now one of the leading producers in the U.S. of “partially baked artisan breads supplied to restaurants and food stores throughout the world,” and it maintains two thriving cafes. With their 25-year anniversary in 2014, La Brea Bakery introduced a new identity designed by Seattle, WA-based Hornall Anderson.

Design blog, Under Consideration, featured the entire La Brea Bakery rebrand program, including identity, CPG packaging, cafe branded environment, and cafe collateral.

WRITTEN BY Christina Arbini

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