Each year, The Dieline rounds up the best consumer package designs from their blog features and awards shows, then examine the state of the industry, the state of the times, and forecast emerging trends for the upcoming year.
This year, The Dieline chose our UK team's conceptual design for Brexit (full case study here) as a trend setting example of package design for Social Connection.
"Customers today are shopping for something bigger. We not only patronize brands, we follow them, we listen to them, we talk to them. We connect with them because we want to connect with something bigger. Smart brands realize this—they build tribes, not simply customer bases. There is a strong desire for individuals to connect to something bigger, to find common ground. We want not only to connect to causes (as mentioned above), we want to connect to society and groups of people. We want to be a part of conversations. We want brands to connect us to other individuals who share our values. We seek community. Not only do we shop for another widget, but we shopp for that widget because it is a symbol we hope will unify and unite us with others."
The full report is available as a free, downloadable PDF.