Thou Shalt Not Poop

POSTED BY on Oct 4, 2013

What would your reaction be if a client asked you to design signage that reminds visitors to, say, keep dogs off the grass?

Doesn't sound like the most exciting task. But this simple little project I stumbled upon today from Pentagram was a good reminder for me that even the most simple design deliverables can still be a little witty, surprising, delightful, or (at the very least) a smart extension of a brand.

Here's the initial identity design for here.

Check out the full article on Pentagram's website here.


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Oct 20, 2013 at 7:52pm

hey guys! i don't know if anyone remembers me from the HA intern days, but HI if you do. miss it up there.


Oct 14, 2013 at 10:44am

HA intern-alum Jesse Reed did this!


Oct 4, 2013 at 3:25pm

Love the wit! That alone, not to mention the type style, definitely catches the eye more than the standard signage, encouraging passersby to actually stop and read the messages. Good catch!


Oct 4, 2013 at 2:09pm

Very true. I think the typeface alone would make me feel guiltier if I disobeyed it.


Oct 4, 2013 at 2:00pm

The type choice alone makes me pay more attention than your standard park/street sign.