What would your reaction be if a client asked you to design signage that reminds visitors to, say, keep dogs off the grass?
Doesn't sound like the most exciting task. But this simple little project I stumbled upon today from Pentagram was a good reminder for me that even the most simple design deliverables can still be a little witty, surprising, delightful, or (at the very least) a smart extension of a brand.
Here's the initial identity design for here.
Check out the full article on Pentagram's website here.