www.hornallanderson.com/blog/tips-for-designing-holiday--limited-edition-packaging

Tips for Designing Holiday & Limited Edition Packaging

POSTED BY Christina Arbini on Oct 17, 2012

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades, and you can too. This article highlights  some best practices for staying above the holiday fray and showing consumers a new side of your brand.

WRITTEN BY Christina Arbini

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