www.hornallanderson.com/blog/to-lure-a-new-type-of-consumer-redhook-beer-rebrand

To Lure a New Type of Consumer, Redhook Beer Rebrand

POSTED BY Christina Arbini on May 26, 2011

An in-depth look into Redhook's successful return to its roots for a dramatic rebrand.

WRITTEN BY Christina Arbini

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