The American division of Toyota is targeting Asians in America in their new Camry advertising campaign and it’s working for me! They chose Hallyu star Lee Min Ho who’s hot off of his latest drama “City Hunter”. The campaign is titled “The One and Only” and features a 4-part mini-series in the style of the popular Korean TV dramas that are now sweeping the American market.
“Like the bold, handsome and sophisticated styling of the 2012 Camry, Lee Min Ho exudes the same characteristics. Both are regarded as ‘The One and Only’ in their class, and Toyota is absolutely thrilled with the collaboration,” Toyota said in a statement.
The first episode of the web series has been released already and the rest will be unveiled in two week intervals. http://www.toyota.com/oneandonly. Lee Min Ho's performance in the trailer and first episode looks quite impressive as his main line, "The Camry will prove it all," keeps the viewers guessing how the storyline will unfold in the coming weeks. I can hardly wait for the next episode!!