www.hornallanderson.com/blog/what-do-i-mean-by-mobile-park

What do I mean by mobile park?

POSTED BY on Mar 21, 2011

Airstream trailers

Artificial grass

Pink flamingos

Vinyl graphics

Picnic tables

Umbrellas

Stages

Printers

Beanbags

People

Glue

Tape

Neon lights

Yard games

BBQ

Beer

Miles of wires

Cacti

Sunscreen

Within 48 hours all these things and more transformed an empty parking lot into the HP Mobile Park at SXSW. The end result was an oasis for attendees of SXSW to kick back, play and learn all about ePrint, HP’s mobile printing technology. Some influential bloggers were even living here.

My last morning in Austin I walked over to the park and I was blown away by the atmosphere. A far cry from a dusty parking lot, it assaulted your vision with color and welcomed you in for a cold one at the same time.

If that doesn't say mobile park I don't know what does.

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