What Does a Writer Know About Design?

POSTED BY on Nov 20, 2013

Design is Hornall Anderson's means to an end. It’s how we express the solution to that problem. It’s the way we tell stories and help brands make an emotional connection.

In this article, our Creative Director, Ben Steele, discusses the importance of storytelling in designing a brand.

Christina Arbini leads Public Relations for Hornall Anderson. Contact her at c_arbini@hornallanderson.com or follow her on LinkedIn or Twitter @PR_ChristinaA.

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