What does it take to be a great creative?

POSTED BY Christina Arbini on Jan 21, 2016

What does it take to be a great creative? Last week, Kathy Soranno, Executive Creative Director and Managing Director at our New York office, sat down with The Drum to share her thoughts on that question for one of the publication’s video spotlights. Check out Kathy’s interview below:


What does it take to be a great creative? Hornall Anderson’s Kathy Soranno

Kathy Soranno, executive creative director at design firm Hornall Anderson, thinks that anyone who wants to succeed in this industry has “to be really comfortable with being different.”

Aside from that, she thinks being a great creative takes a devotion that borderlines on obsession.

“I think I’ve been able to do some pretty good work because I’ve had that obsessiveness," she told The Drum.

Before joining Hornall Anderson, Soranno served as executive creative director at Wallace Church in New York and prior to that was creative director for LPK in Cincinnati.

From 2002-2009, she led her own creative shop, Minneapolis-based Bamboo.

Throughout her career she has worked with brands including Target and Olay.

Soranno's interview with The Drum can be viewed above.

WRITTEN BY Christina Arbini

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