www.hornallanderson.com/blog/what-is-it-exactly-that-you-do-at-work-dear

What is it exactly that you do at work dear?

POSTED BY Nicolette Robinson on Oct 25, 2011

At Hornall Anderson, I believe we’ve found the right mix of discovering design-led solutions that work for really interesting brands in an environment that is highly creative and collaborative. That said, here is my attempt at capturing how we do what we love doing every day.

Every day we wake up with the aim of designing really amazing brand experiences.

THERE ARE SOME KEY GUIDING PRINCIPLES FOR MAKING THIS HAPPEN:

When Strategic Clarity, Powerful Ideas and Great Design are inextricably linked we have the ability to shape attitudes, influence behavior and build great brands that transform businesses.

Brands are not isolated, finite entities – they exist as a set of cumulative consumer experiences. 

Great design creates meaning for brands, uncovering emotional connections that consumers can feel, touch and interact with; we aim to connect brands with people in relevant and meaningful ways.

Design is a strategic tool to find innovative, fresh ways of approaching business challenges. It allows us to imagine the possibilities of what a brand can be or become in the future.

Solving problems and building value in our client’s business happens through the brand experiences that we help shape and create.

The result: bigger ideas and better ways to solve challenges in order to deliver breakthrough experiences to people.

Passionately sharing our perspective in a collaborative partnership with our clients from idea inception to design execution has the potential to change behavior and drive stronger business results.

THE JOURNEY WE TAKE WITH OUR CLIENTS FROM DISCOVERY TO CREATION

DISCOVERY
We become fully immersed in the brand, its environment to clearly identify the business problem at hand.
We listen. We listen a lot.
We ask questions and challenge convention.
We uncover the undiscovered.

INSIGHT COLLECTION
Through intense consumer and customer insight collection and analysis, we define the brand differentiators and a unique point of view to determine the potential space for category leadership, or to go beyond the category itself. We frame this journey through the consumer or customer to create a new brand language; we understand and decode both visual and verbal worlds.

STRATEGIC DEVELOPMENT
We synthesize learnings into a brand strategy—the foundation on which all creative and execution is based. We develop the strategy that connects the driving insight, the problem to solve and your right to win.  Our insight-driven, creative territories set a clear strategic direction for the brands and the brand experiences we design.

CREATION
This is where the magic happens: at the intersection of Strategy + Ideas + Design. Design Thinking is a strategic tool, it is a way of elegantly expressing powerful ideas, applying rigor to a process to achieve a better outcome. It is a way of behaving and structuring a multi-disciplined approach. We springboard into highly creative, visual, exciting BIG brand ideas with a new design wardrobe to make brands living, breathing entities.

A PARTING WORD...Great design is the elegant expression of powerful ideas. Done well, it can stir emotions, reveal the soul of a brand and transform businesses. Let’s imagine your future together.      

WRITTEN BY Nicolette Robinson

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(2)

mummy

Sep 9, 2015 at 1:27am

Nice one x

fred

Feb 16, 2012 at 11:45am

LOVE this. I want to live in your world!