When design becomes something bigger than yourself, literally.

POSTED BY on Jan 21, 2011

Last week I had the good fortune and privilege to attend the BCS National Championship game sponsored by Tostitos. Having worked on the design of their newly released packaging, I was especially amazed to see three story tall tortilla chip bags everywhere I looked. From the hotel, to the golf course, to the tailgate party outside the University Of Phoenix Stadium these were everywhere. It’s an interesting evolution to see, from paper to computer screen to package to giant inflatable.


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