www.hornallanderson.com/casestudy/a-134-year-old-iconic-brand-gets-a-makeover

Quaker

How do you think global AND stay local?

Creating A Deeper Connection

When Quaker faced a fragmented brand identity and waning relevance, our team dove in to find out what the brand truly means to consumers globally. We discovered that the Quaker icon affectionately known as Larry is a symbol that is meaningful around the world. So we set out to contemporize the brand without sacrificing its rich history.

Quaker

Results