What if we followed nature’s lead?
In this modern, fast-paced, processed-food world, we've forgotten the joy of fresh, nutritious food that tastes like what it is. Starbucks had a vision of bringing delicious and nourishing juices and foods to everyone – we made the brand come alive.
We grew Evolution Fresh from a seed of inspiration to a vibrant, expressive brand, through more than 200 elements and a captivating retail experience, in just over four months. The trust, vision and leadership of the Starbucks team allowed us to be this quick and nimble. We all shared a clear vision and belief in the promise of Evolution Fresh – following nature's lead.
We were inspired by the authentic, approachable aesthetic of local farmers' market. The Evolution Fresh brand centers around an identity that serves as a personal signature of quality.
Every aspect of our brand look and feel connects back to nature—pure, natural, vibrant and alive.
The Evolution Fresh brand continues to expand and evolve, with new products, new juices and new stores opening all the time.