A return to craft roots
In the early 1980s, Redhook helped create the craft beer category. Three decades later, a crowded and noisy marketplace made that leadership story harder to tell.
SAME SOUL, NEW LOOK.
We expressed the brand in clean, color-coded packaging that embodies Redhook's bold personality and just so happens to be a heck of a lot more shoppable. An iconic "mountain range" creates a highly-visible beacon on shelf.
The Redhook logo was
reincarnated in an update much closer to its original form— complete with the wear and tear
that are earned with age.
We developed a simple and pragmatic "Beerometer" for easy, on-the-fly, flavor and color navigation.
Redhook's personality came through with bold and cheeky headlines specific to each beer variety.
DIRECTOR OF STRATEGIC MARKETING FOR REDHOOK AND CBA