Just getting started
The new Fred Hutch brand came to life in a powerful and targeted launch effort designed to
drive awareness and engagement. From a new web site, built by the Fred Hutch team around
human-scale stories of people impacted by the work of Fred Hutch, to emotional radio ads
featuring those same stories, the link between research and outcomes is made emphatically.
Striking print and out of home advertising speaks to Fred Hutch’s mission in a
way that brings complex science down to a human scale.