ChemPoint, a global distributor of specialty chemicals, is in a complex industry (understatement). It’s an industry where a trusted consultative sales process is the competitive advantage. Yet it’s a space where competitors look alike and sound the same.
ChemPoint needed to stand out. A stronger, more emotionally relevant brand mixture was crucial for true growth. The brand needed to differentiate from the competition and connect with a new generation of customers in a rapidly modernizing industry.
What we did
App & Mobile
Identity & Expression
A fresh face
We added a dash of sophistication and energy to ChemPoint's brand identity, moving it forward with confidence and differentiating it from competitors.
Identity & beyond
We elaborated further on the brand by creating tasteful business stationery, PowerPoint templates, and sales sheets.
Changing the face of chemistry
We redesigned the website to bring a visual manifestation of humanity and partnership to the forefront, embedding it in the user experience.
By the time we were done, ChemPoint had a new identity, brand expression and online presence that was as fresh and unique as its place in the industry.
Continental Floral Greens
Golden State Warriors
University of Washington
La Brea Bakery
Madison Square Garden