ChemPoint, a global distributor of specialty chemicals, is in a complex industry (understatement). It’s an industry where a trusted consultative sales process is the competitive advantage. Yet it’s a space where competitors look alike and sound the same.
ChemPoint needed to stand out. A stronger, more emotionally relevant brand mixture was crucial for true growth. The brand needed to differentiate from the competition and connect with a new generation of customers in a rapidly modernizing industry.
What we did
App & Mobile
Identity & Expression
A fresh face
We added a dash of sophistication and energy to ChemPoint's brand identity, moving it forward with confidence and differentiating it from competitors.
Identity & beyond
We elaborated further on the brand by creating tasteful business stationery, PowerPoint templates, and sales sheets.
Changing the face of chemistry
We redesigned the website to bring a visual manifestation of humanity and partnership to the forefront, embedding it in the user experience.
By the time we were done, ChemPoint had a new identity, brand expression and online presence that was as fresh and unique as its place in the industry.
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