www.hornallanderson.com/person/ashley-arhart

Ashley Arhart

Design

As Creative Director of Consumer Experience, Ashley understands that a brand comes to life through the customer experience – a term which covers a wide world of possibilities, but ultimately, must respond to and connect with the needs of the consumer. She has been leading remarkable and distinct experiences for over 20 years with roles as Creative Director of The Retail Group in Seattle, as well as Director of Creative Design and Visual Merchandising at Eddie Bauer, Inc.

Since joining Hornall Anderson, Ashley has inspired memorable connections with such clients as the Empire State Building, Sydney Opera House, Avon, Amazon, Boston Market, Madison Square Garden, Microsoft, Target, and Tishman Speyer.

Ashley holds a B.S. in Advertising from the University of Texas in Austin. She is the mom of two young children, collects vintage poster art, and is Co-captain of a 1949 Chris Craft Cruiser called the “Yachtsie”.

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Ashley Arhart

October 16,2012

Sustainability in Design and the Future of our Craft 2

Last week I was invited to participate in Seattle’s 2nd Designers Accord Town Hall sponsored by Seattle AIGA to discuss Sustainability. Joining three other speakers—from REI’s corporate office, Velocipede Architects, and Microsoft—I led a discussion on Sustainability in design and the future of our craft.

January 11,2012

The Consumer Holds Your Brand In Their Hand 3

The increasing ubiquity of personal technology devices and the proliferation of information are considered a plus by many consumers. But, how are marketers and partner agencies responding? How does a brand survive and remain relevant in today's inconstant media landscape?

May 31,2011

Hanging out in Chicago 0

Suspended 103 stories over Chicago, The Ledge grants visitors an unparalleled view of downtown Chicago, directly beneath their feet. And we’re proud to say we played a part in that.

August 25,2010

Spotlight on Creating Dynamic Consumer Experiences 0

Last evening, we opened our HAX Lab to host a gathering of the Seattle RDI (Retail Design Institute) Chapter. The discussion focused on how, in an effort to more deeply connect with today’s technology-savvy and sophisticated consumer, brands are investigating richer, more participatory three-dimensional brand engagements.