Emotive and iconic. These two words encompass the two basic principles that motivate and drive my passion for design excellence. Deliver on the emotional which imprints as memorable. Through social popularity, it earns iconic status.
I personally believe that design plays a very important role within our contemporary society. It can serve to celebrate our greatest intellectual advancements as much as it can fall prey to our darkest, most unimaginable thoughts. I am impressed with its sheer power to mold minds and create movements.
With that said, I treat design as if I were building a sandcastle on the beach. I invest time to dream, create, build, take criticism from bystanders and ultimately watch everything get swept away in the rising tide of the new day.
Let's go make sandcastles together.