GT’s Kombucha and Synergy beverage lines were carving out a new niche in an overly crowded beverage retail space. We focused our design system to maximize shelf presence with a clear visual relationship between the two lines while differentiating each to ensure shoppability.
These brands were anything but ordinary and we needed to express their uniqueness. So, just as these live-culture beverages tap in ancient medicinal practices, we took our design cues from that eastern world heritage.