What do you do when Starbucks CEO Howard Schultz calls and tells you he bought the Seattle Supersonics and he has only five months to totally reinvent the brand? How can we help Howard!
Howard wanted to completely overhaul the brand. To meet his needs, we created an identity that is classic without being retro: a logo that’s iconic in its simplicity, a court that celebrates the wood it’s made of, uniforms that players were proud to wear, tickets that fans would keep and show their grandkids. Season ticket holders responded with an unprecedented 90% renewal rate.